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Matt Sims

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Matt Sims

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Raising the bar for the next generation of marketers

  • by Matt Sims
  • November 7, 2011
Good article. While deep vertical skills are important, marketers with 'systemic' understanding keep companies adaptable and agile, making them highly valuable in today's rapidly changing markets.

http://adage.com/article/news/required-generation-marketers/230854/

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