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Raising the bar for the next generation of marketers – Matt Sims

Raising the bar for the next generation of marketers

by Matt Sims
November 7, 2011

Good article. While deep vertical skills are important, marketers with 'systemic' understanding keep companies adaptable and agile, making them highly valuable in today's rapidly changing markets.

http://adage.com/article/news/required-generation-marketers/230854/

Posted via email from Matt’s posterous